How Would Nature Do It?
I ask myself this a lot. Usually when I'm stuck: an interaction that won't click, or two elements that refuse to sit next to each other. When I run out of ideas, I stop and ask: how would nature do it?
What I'm really asking is simpler than it sounds. What's the most basic version of this? The default one. The way it would happen if nobody was trying too hard.
Take color. Whenever I can't decide what a design should use, I look outside. The contrast nature gets away with is unreal: a green leaf against brown bark, and it just works. No theory, no palette generator. So I borrow it. Most of the time the answer was already sitting there.
But "nature" isn't only plants and light. It's also how a person naturally does a thing. So I go back to paper and sketch: eight or ten small versions of how a human would actually solve this. And it's often nothing to do with a screen. How someone moves around a kitchen. How they reach for something from bed. Whatever I'm designing usually has a cousin in something completely ordinary.
Underneath all of it is one idea: I think of design as an extension of the mind. I want to build things the way a mind already works, so using them doesn't feel like learning; it feels like continuing a thought.
That's the thing I took from Apple. You can hand someone a design they've never seen (no manual, no tooltip, nothing) and if it's built right, they'll just act. On instinct. As an extension of their own mind. And something good comes out the other side, without anyone explaining it.
So if I had to put it in one line: design is an extension of one mind. I just want to make that extension impactful, and keep it simple.